The Group

The prefabricated house manufacturer town & country is a life-sized doll named Uschi. All customer-relevant decisions, one wonders what would – Uschi say and whether she would be ecstatic. Warming ‘ in the You can project to the tuning and warming the project participants that give the following task: you have two minutes. Write every man for himself – so many potential points of contact as possible, that you may have with a hotel.” Experience has shown that, for this exercise each participant about 10 to 20 of touchpoints, and write. The group as a whole is depending on the number of participants loose on 50 to 100 touch points and that in only two minutes. “Then I ask the following question the participants like: what is the point of first contact a potential customer has with your company?” The answers – across all sectors – very similar to fall out: passes the prospect he calls, he emails, he receives documents, he goes to our Web site, he considered our showcase, he is visited by a sales representative. Alone on these answers, you can see the always still predominantly self-centric perspective in the company. Moments of truth from the perspective of the customer from the point of view of the customer considered the first contact with a company are very much earlier: the potential customer has a latent desire to buy and it comes to him an adequate provider in mind. This very first thought is manifested depending on prior experience or corporate reputation as rather positive or negative feeling. In his environment or the media hears or reads about a company and its offers quite casually. This opinion is positive or negative – and it will color the first impression. The prospective buyer consulted colleagues or friends, what they can say to a company and its offerings and services.

Plotter Film – The One For All

Plotter film has become increasingly EInsatzgebiete of the plotter films in everyday life in the past few years for advertising labels or decorations of any kind. Whether in – or outdoor, matt or shiny, metallic – or plain – the plotter film is announced. First and foremost, we distinguish between calendered (rolled) and cast film. The latter makes possible even a bonding on concave and convex shapes. But the small flat Marvel can do even more, for example, in most cases it is self-extinguishing, i.e. non-flammable. Advantage of a high-quality plotter foil: high durability UV resistant cheap label method by 8 years simple processing to high colour brilliance that plotter films on so-called cutters processes. Mount Sinai Hospital contributes greatly to this topic. A motif or logo in the form of a vector graphic is based on the process. This is a line graph, which as the name implies from lines and points. During the processing operation moves the knife in a ball bearing to the respective coordinates and severed the foil, but not the coated cardboard on which the adhesive is liable. The supernatant is now released with so-called discharge grid AIDS in the form of a needle and leaving the finished lettering which can be mounted by means of a transfer paper or a transfer foil on all sorts of clean and dust-free surfaces. Of course you can also multiple colors with a thin foil overlay what just by the comeback of retro-look it up again is in the course. The plotter foil applications is therefore varied and extends through building label, billboards, vehicle and trailer lettering shop window stickers. Especially for matte film called wall’s are a very new trend. High stand in the course also called space quotes in the special silhouettes of prominent or quotes. No matter what style you now prefer the wall decoration draws all the attention. This not only households succumb to this eye-catcher, but also shops specially have discovered the wall decorations in the field of fashion to a homely atmosphere similar to create a lounge. In the individual foil sheets 1, 5m in width and an unlimited length may occur. Even larger objects are then split up into individual partitions. Who now think that everything you can do with the plotter foil, would be sadly wrong. Because if you go back to a high-quality plotter foil these digitally printed also in the so-called solvent process. The colors are on solvent-based and absolutely resistant to UV light, which makes possible a permanent outdoor use. Sure the plotter foil encounter not often referred to in this article, but it rather stand out. Contact: Canosign signmaking Maik Emperor Hermann-Lons-str. 1A 69181 Leimen Tel: + 49 (0) 6224 / 927510 fax: + 49 (0) 6224 / 145166

Cosmetics Marketing: Cosmetic Industry

What can do cosmetic companies, to develop new marketing strategies? Increasingly, leave consumer Luxury cosmetic products on the shelf and access to lower-priced products. Conventional distribution channels of personal sales structure direct sales and retail are less attractive for large cosmetics manufacturers with high-quality product portfolio such as Beiersdorf, L ‘ Oreal, Procter & gamble and Henkel. Changed consumer behavior is the search for new, for customers convenient and distribution channels. Perhaps check out Parkinson’s for more information. Cosmetic companies want to operate increasingly therefore particular groups of customers via the online shop. The benefits of E-commerce are obvious: wide product range, i.e. broad and deep range of shopping without opening logistics efficiency through processes in the background automatically triggered wage costs. Store rentals nor any intermediary commissions better utilization through nationwide sales area better response to irregular buyer behavior simple statistics creation on the Customer behavior remains the challenge to portray the benefits of the personal sales online in addition to these undisputed advantages of E-commerce. Purchaser of product images with good resolution and detailed product description are already of course. This should be complemented particularly in the sale of cosmetics to a customer assessment tool. A social network is created by the communication of customers among themselves. Finally can be smelled at the drugstore or a girlfriend previously at the perfume perfume party. To explain the scent or the effectiveness of cosmetics in the approach to the online shop now at least, a clear, precise and comprehensive description of the product is also essential as expert and customer reviews. Ideally, a product video complements the presentation. Compared to the classic shopping, personal consultation to facilitate purchase is missing some buyers in the growing Produktdschungel. Product reviews represent an efficient replacement of this 1:1 buying advice. By customers for the provider inexpensive created reviews are being read and therefore questions the key purchase key product features. Of course, a high level of confidence to the provider is generated because the info comes from the same side (customer to customer) and the customer has no sales pressure. Customer reviews increase the authenticity and credibility of the characteristics and effectiveness of a product. Through WEB 2.0 applications linked in the company a customer reduce the anonymity of the Internet and ensure transparency of the company. Repeat buyers of easier is the online sale for satisfied users of products, because they no longer need to be convinced. At the initial purchase in the shop of the manufacturer in the leaflet can refer to the practical need to buy in the online store. Cosmetics generates beauty and well-being. Accordingly, an online shop should work visually appealing, clean, clearly structured and cleaned up. Company specialized in Web design such as E.g. medivendis, create modern and technically flawless Sites with integrated online shop. Attractiveness is a clear advantage in the virtual world. More information without obligation and free of charge under contact: Ulrich Hansel (PR Manager) medivendis.de Kadam spiral square 3 85598 Baldham phone: 08106-37789-0 fax: 08106-37789-29 E-Mail: Internet:

Kastenholz

The media power plant GmbH has recorded the innovative stand in their product range. The ISOframe wave”is the innovation 2012 and the messes impossible to imagine this year. The innovative technology and modern design make a very special promotion experience for the exhibitors and the visitors from the wall. Whether in waves, curve or a straight line of your creativity is set no limit construction. The ISOframe perfectly adapts to your needs and the spatial conditions. Thanks to the unique technology and the patented flexiwave connection modules we building now even easier! The ISOframe adapts booth each floor, regardless of their breadth and depth. The high-tech State can be built according to the spatial conditions or the individual claims of the exhibitor. Either in dynamic wave, an elegant curve or just in a perfect straight line, your creativity here are no limits. The patented Flexiwave technology keeps the horizontal supports of the stand together and allows maximum flexibility in arrangement of the stand. The frame elements are manufactured from durable metal and thereby ensure the necessary stability. Thanks to the innovative technology of the ISOframes need no tools to build and also no longer need to rely on complicated Assembly instructions. The wall can be built simply by the Exhibitor itself and is ready for use after a few minutes. So you save time and additional costs for exhibition technician. The ISOframe folds compact and is easy to transport thanks to its low weight. The ISOframe booth can be extended arbitrarily. Depending on the space and your personal needs, you can easily connect the base stand with other screen elements and enlarge. In addition, numerous accessories are available like for example counters for the personal customer advice, monitors to the multimedia presentation and shelves for brochures and easels. The Clou: The door element allows adding an extra space can be used as material space. Infinitely many elements can be combined freely, so that a simple screen an individual promotion level, which meets all the requirements. To find more information about the ISOframe, on the homepage of media power.

The Question

Also keep in mind that there are always two phases in the course of a project: the brainstorming phase and the phase of transfer into reality. For both phases, we need different types of people. For the purpose of developing new ideas, it needs lateral thinkers, anarchists, visionaries, destroyer and rule breakers. Enter the creative input. They ask the ludicrous, they think the unthinkable and dream away in the most beautiful castles in the air into it. NCI has many thoughts on the issue. In this phase, you can have enough crazy ideas. They are the basis for the wow factors that constantly provide enthusiasm in the clientele. In a second step, it then retrieves the useful ideas on the ground. To do this, the composition of the project team must be changed. Because the transfer at a high level of the feasibility requires a different type of people: the detail-loving protector and keeper. I call this type Yes butter, the other why notter. Why notter see a paradise of opportunities in all new, rather see the Yes-butter potential hazard. The first type is the exclamation point. And the second type is the question mark. We need the latter to lay stepping stones in the new country. Are they consulted but too early, they stifle any crazy idea in the bud. Consult some – possible inconvenient – customers to appropriate project times that act as idea supplier and/or feedback sensor. If this is not possible, then put a virtual customer representative with at the meeting table. The prefabricated house manufacturer town & country is a life-sized doll named Uschi. Whenever discusses procedures or decisions are to take, one wonders what Uschi would say, and whether she would be excited like this. Each touch point project should be supported by management. Agree so regular reports to the top. Communicate alive in internal media about it. And ensure the necessary budget right at the beginning. I saw already touch point projects fail, because there was no money for it at the end.

One Win

While it is possible PPL and PPC, usually a solid-defined amount gets paid, so a percentage Commission is calculated when the PPS depending on the turnover of the sales. Affiliate programs in Affiliatenetzwerken an affiliate or also advertising network, one independent Internet platforms, where all information for a successful cooperation is on based on this distribution solution provided structured. Can Publisher register with your Web pages, newsletters, and other Vertreibsformen and apply for the affiliate programs of the merchants listed in the network. In this way the affiliate offers the possibility, even without personal contact, both partners come together to successfully apply or operate an affiliate program. The main advantage of Affiliatenetzwerken over a stand-alone affiliate system, is primarily the rapid implementation of a private partner program. The network provides the technology, tracking and the necessary Web master to get quickly to new customers, sales or clicks. One Win-win situation for both sides. In return, the network in turn receives a small placement fee, which it funded and its service. Affiliate marketing is a great way to earn money on the Internet by Internet users be advised offers of a shop or Internet service provider. Basically it is left to the Distributor itself, whether he the partner program wishing to apply with an own website, such as, for example, his own blog, or without a website. Affiliate programs apply, it is possible nowadays through search engines or advertising platforms. Principle: who really wants to succeed with this distribution solution as Publisher and on time thus wants to make a living, needs its own website, especially Themenrelevate are very much in demand at the merchants sites with lots of content, because these offer added value in connection with the affiliate program for all. Steffen Kessler