The battle of the search gets bigger: the search market grew 12% in 2010. (Source: Malabsorption Syndrome Market). Google remains the undisputed leader and receives 2 of every 3 searches on the Internet, the second is for Yahoo! with 16% of the market. 6. The growth of Internet advertising: the big brands are thinking in the digital format.
As Telco, AT & T, Verizon and Sprint U.S. companies are in the top 10 as they have been historically, but some of the traditional players of brand like Disney and Mastercard have also increased significantly in their listings on the web. 7. The use of the video increases and television online is now the main trend: video audience grew by 32 per cent last year. An American on average saw 14 hours of video in December. This year their use will increase in large proportion. 8. The video ads market takes shape, but it is low in comparison to TV: end of year 16% of the viewed videos were ads, a significant increase compared with 12% in only six months.
However, as a percentage of the total time, the video is still very low. On television, the commercials represent 25% of consumption time in online video is only 1.6%. This suggests that while the video has become clearly an integral part of the mainstream use of the Internet, the video ads market is still only a whisper of what could be, said comScore. 9. The mobile market will get more: the penetration of smartphones in the United States exceeded 25% in last September, helping to usher in a new era of mobile media consumption. These phones are beginning to take charge of the mobile market, behaviors such as the use of e-mail, music and video of consumption, and mobile commerce are beginning to emerge significantly. 10 Android vs. iPhone battle heats up: 2010 was a great year for devices from Google and now represent 28.7% of all smartphones. Both the search giant as Apple will compete even more by loyalty and money from mobile phone users.