Mark Ruhsam

The volume of purchasing power of this group amounted to around 18.9 billion euros a year, making about 12% of the total purchasing power in Austria. This is noteworthy as children are almost half of them without income. A teenager has until 19 years an average annual spending power of almost 1,600 euros per capita. This consists of pocket money, other money donations and income from Ferial – or odd jobs. Of course, there are even teenagers aged 15 in teaching or gainful activity. The pocket money alone amounted in total to almost 500 million euros. In addition to the own purchasing power, children and young people also have a significant impact on the purchasing decisions of their parents. This applies to impulse buying at the grocery store as well as for large purchases or the next holiday.

Purchasing power by age group in Austria 2011 age group in years per capita in the year 2011 in euro – rounded values 0-19 1,600 20-29 15,000 30-39 23,100 40-49 28,200 50-59 26,000 60 + 22,600 o purchasing power of Austrian 2011 18,800 which give young people their money from? Young people mainly for status symbols, and leisure activities spend their pocket money or their freely available money. High in the ranking are clothing and electronics, and in this category, just mobile phones play an important role. Needle phobic often expresses his thoughts on the topic. Leisure activities is mainly to visiting clubs and discotheques/clubs and the consumption of drinks. Also of importance, computer games, in women are cosmetic products for men. This consumption behavior of youth differs not much from the general consumer behaviour in Austria”, stresses like. Mark Ruhsam, spokesman of RegioData research. Usually the largest share of available money for leisure activities, garments and electronics is issued after deduction of fixed costs.” Eliminates, in contrast to the adults”but the bulk of the costs for children and adolescents, it is carried by the parents.