In online marketing, social networks have been imposed comfortably as one of the main channels. Already there is no doubt that it is necessary to participate in the social media if we want to preserve our aspirations to do business online and triumph over our competitors, or at least make life very difficult. The issue that not all are able to agree is as verify the success or failure of the actions of SMM. Do we know if the presence on Twitter, for example, of certain company, generated sales? And does cause many, if you do? How can we ensure that x client took its decision to sell because it was favourably impressed by our tweets? Is the number of followers that has a company in social networks important? As we can see, there are many doubts, we will try to respond to them. These are some tools that allow us to measure certain effects of our interactions on social networks. .
It analyzes participation in Twitter. It makes a kind of interpolation between the tweets that receive, which we ship, and our general activity, and provides us with a diagnosis in a very graphic way, about our influence among our contacts. We talk too much or too little? Sepal with Klout. . How much speak your brand or your name on Twitter? They mention it frequently or only occasionally? You can evaluate it with Chatterscope. Also sends alert notifications customizable.
Lets find out. from what tweets they begin to follow him, and from what you lose followers. As family weddings, of religion and policy does not speak, and which probably guide you to loss of followers, if what he says is very controversial, or hurts sensitivities. Lets follow what is said of a brand on Twitter, Facebook, YouTube, and other networks. It is an extremely complete tool, which allows to find Key Online Influencers, or online opinion-makers. It is payment, but it is possible to access a free trial. The Google Analytics. The code can be installed on the Facebook page, from the possibility of creating tabs with FBML (Facebook Mark Up Language). The Google Analytics are an excellent source of information, which will give us data, among other things, of the click stream, i.e. the path visitors, sources of traffic, an average of visits followed. The Facebook analytics. If you are the administrator of the page, you can access a section of the site traffic analysis. Somewhat rudimentary, but with just enough as to draw conclusions about the effectiveness of our online marketing actions.